Herbst Kinsky advised Russmedia Equity Partners on the acquisition of 100% of the shares in finderly GmbH, which operates the well-known online flea market “Shpock”. The seller was Adevinta, a listed group from Norway and one of the largest international operators of classified ad portals. The parties agreed not to disclose the purchase price.

Herbst Kinsky has already advised finderly and its founders on the foundation of the company in 2011 until the exit in 2015 to Adevinta. This exit is still one of the most sensational deals in Austrian start-up history.

Russmedia Equity Partners, headquartered in Schaan (Liechtenstein), is an investor and operator of online marketplaces, aggregators and SaaS solutions with over 20 years of experience in successfully investing in and operating digital businesses. Russmedia currently operates a portfolio of 19 digital platform companies in 6 countries across Europe.

“We are very happy to have advised the company from its beginnings and are now part of the deal bringing back Shpock into Austrian hands,” says Florian Steinhart, Partner at Herbst Kinsky.

Herbst Kinsky´s team was led by Florian Steinhart (M&A/Venture Capital). Other members of the transaction team were Carl Walderdorff (M&A/Venture Capital), Magdalena Wagner (M&A/Venture Capital), Christoph Ludvik (Employment Law) and Beatrice Blümel (IP).