Herbst Kinsky advised SoftBank Investment Advisers (SoftBank), one of the leading international venture capital investors, on its investment in Adverity GmbH. SoftBank joins Adverity as lead investor via SoftBank Vision Fund 2. Existing investor Sapphire Ventures also participated in the USD 120 million Series D financing round.

The Vienna-based scale-up Adverity provides the ideal marketing analytics software for data-driven decisions, which is also used by companies such as Ikea, Red Bull, Unilever, MediaCom and Vodafone. Adverity continues to expand and now has offices in London and New York, in addition to its Vienna headquarters.

The transaction is subject to customary regulatory approvals.

„A new era of financing rounds has dawned and it is particularly exciting that global players like Softbank are entering the Austrian market boosting the scene. We are extremly happy to be part of this development“, says Philipp Kinsky, partner at Herbst Kinsky.

The Herbst Kinsky team was led on this transaction by Philipp Kinsky and Felix Kernbichler (both Corporate/Venture Capital) supported by Philipp Herold (Corporate/Venture Capital, Investment Control). Further team members were Beatrice Blümel (Data Protection, IP/IT), Angelika Kurz (Commercial, Investment Control) and Christoph Ludvik (Labor Law).